Creative Brief provides the audience with a deep dive into their target market, communication objectives, and even elements such as media consideration and creative direction.
This is an interactive reel, collaboratiuon with various professional female athletes. The prompts encourages young girls to tap and hold the screen at a random moment, leading them to see who their "Inner Star" is.
This empowers the young girls to believe they can be powwrful and gives the athletes another platform to show young girls they can do it too.
These TikToks were a part of an Earth Day campaign for American GIrl.
One post encourages connections between the viewer and the product, while the other, encourages the audience to purchase aproduct in honor of Earth Day.
Evette Post:
- Caption:
♻️ Fashion with a purpose! Evette’s all about upcycling and making old things new again.
It’s not just cute—it’s conscious. 💫
- Hashtags: #Upcycling #SustainableFashion #AmericanGirl #Evette #EcoFriendlyStyle #DollFashion #GreenLiving #UpcycleChallenge #AGIG #DIYFashion #EarthDayEveryDay #AGForChange
Book Post:
-Caption:
🌎 We don’t have to be perfect to care. 💚
This Earth Day, American Girl reminds us that small choices can lead to big change. Explore how every girl can make a difference for the planet and her community. 📖✨
- Hashtags: #EarthDay2025 #AmericanGirlDoll #Evette #EcoFriendlyLiving #SustainableKids #DollTok #BookTokKids #EarthDayBook #GreenLiving #AGIG #UpcycleCulture #ClimateAction
This layout project, was opportunity to complete a redesign of the famous American Girl magazine.
We centered this "issue" around the athlete collaborators for the campaign. Introducing these powerful, confident women to the readers so that they can be similarly empowered to do amazing things, just like the role models featured in the issue.
This image carousel is an Instagram-ready post in relation to the American Girl-athlethes collab.
It promopts the audience to use the silhouettes and coordinating hints to guess who the mystery athlete is, promoting post-interaction through actions such as comments and shares from viewers.
