This project was an opportunity for me to use the RACE method to facilitate a creative brief. Using Budlight's recent PR scandals as inspiriation, I utilitized RACE to create an outline of a stretegic plan the Bud Light marketing team could use as a blue print when building their next campaign.
This is an example memorandum for the company Balenciaga after they published an innaporopriate ad cammpaign and face backlash. This specific and actionable memorandum written with specific steps in mind for the communication team to follow to address the issue and devote themselves to improving thier practices.
This position statement written on behalf of Apple Inc. is in response to the news of unsafe practices in sthe corporation's manufacturing facilities. It acts as a framework for the crisis, explaining what happened and who was effected. As well was what Apple decided to do publicly to advance and deter further deterioration of their name. Reiterating that they care and seek a safe environment assists with their public image.
This is a flowchart analyzing ther crisis response done by Domino's following the release and viralization of a vidoe of thier employees knowingly contaminating a customer's food as they made it.
This is a mock social media post taking on the perspective of an Active Situtational Public after viewing the documentary Blackfish.
Caption:
Orcas don’t belong in tanks — they belong in the ocean. Blackfish exposes the dark reality behind the entertainment: psychological trauma, confinement, and profit over life. It’s time to hold marine parks accountable and push for ethical wildlife education and rehabilitation, not exploitation.
➡ Learn. Speak up. Stop supporting captivity.
#Blackfish #CaptivityIsn'tConservation
This is the written-out form of a statement on behalf of Starbucks following a unlawfuyl arrest taking place at a Philadelphia location of the franchise. It is addressing the theory of cognitive dissonance by acknowledging Starbucks' actions versus what they say and explaining all contributing factors to the incident. It also addresses how it could have been handled better and how the company will commit itself to ensuring that type of incident isn't repeated.
This visual presentation was made as if I was working on behalf of Playstation following a mass-security breach they faced a few years back.
This addressed various questions about the breach itself, whether the intial response to the breach was adequate as well as analyzing other choices made by the company diring this time.
This case study is an in-depth look at James Gunn's and DC Studios' communication tactics following his ascension to the role as co-CEO of DC Studio's.
It analyzes various intances of his cvareer as CEO and as a director and how both of those roles impact the company, the audience/consumer, and Gunn's workforce.
